For those of you that don't know, in addition to being a blogger, YouTuber, and social media influencer... I am also a social media manager with my own social media management business.
This means I have a look at both sides. I am both an influencer who sells digital products and someone who helps others who sell products and have services they offer.
If you are struggling to grow your social media, here are some ways you can really see some growth in both reach and leads in your business.
HOW TO GROW ON INSTAGRAM
Engagement
How you interact with your audience can be one of the most powerful tactics for building trust within your audience. It's honestly a very simple thing if you're doing it right.
Who to engage with: The potential clients that isn't following you, those who are following you, and similar accounts. Why? Your potential clients will then have you on their radar to follow, engage with, and buy from. Your potential clients can teach you by letting you know what they need from you, will return engagement, will begin to trust you the more you connect with them, and can become long time clients/customers. Similar accounts interaction is important so that you can gain inspiration as well as build connections in your niche. You'd be surprised at how powerful it can be for your business to have allies instead of viewing them all as "competitors".
How often to engage: DAILY. One of our most popular services is engagement services because we can keep you actively conversing online even when you cannot stand to be on social media. Spending 20-30 minutes daily engaging with those you should be can increase all of your growth from reach to website clicks.
How to engage: Comment ACTUAL comments on each platform your engaging with and like at least 3-4 pictures to gain their attention. It's simple. Read the caption. Comment in response to the caption or the photo SENTENCES and QUESTIONS. Not "nice pic" or "great post". That's BS comments and your potential clients and customers know it. Be genuine and start conversations.
CONTENT
The kind of content you want to be creating will be something you have to experiment with to see what your audience prefers and what Instagram is pushing.
However certain types of content will be a win most of the time, especially right now.
Reels: Reels are EVERYTHING on Instagram right now. Between IG reels and tik tok, video marketing has taken over the internet so if you do nothing else content wise, you want to do reels. 30 days of daily posting reels can EXPLODE your following to a pace you wouldn't believe.
Carousels: Carousels with great information on them gives people all the value with none of the reading time. It's perfect for list type tips.
THREE THINGS ALL CONTENT SHOULD INCLUDE: Value (education, tips, hacks), inspiration, and PERSONALITY. If you include these things in all of your reels, copy, and other content... the sky is the limit!
Consistency
Being consistent is always preached on Instagram but consistency does NOT mean 2 different posts every single day. If you are a normal human being, you do not have time to do this on a CONSISTENT basis. Burnout is real. And the key is to be giving loads of QUALITY content.. not just loads of BS.
How to accomplish this?: Take a REAL good look at your life. Where can you take time away from the frivolous and focus it on creating content? How much time can you spend on creating on a consistent basis realistically? Hopefully, you can at LEAST create 3 pieces of content.
Then?: BULK CREATE. The idea is to create as much content as you can in the time frame allowed (quality only) and then schedule it out. The more you practice this, the more content you'll be able to actually create. Then, when you want to or need to, you can take some time focusing on your business so you don't HAVE to spend time creating and forcing yourself to do it. Discipline is necessary. So sometimes you won't be motivated. But burning yourself out and overworking yourself? Never necessary,
Authenticity
A HUGE mistake a lot of business owners and solopreneurs make on Instagram is lacking all manner of personality. Instagram is about visuals. People go on there to be entertained and stimulated.
People spend money on Instagram but only when something catches their eye and stands out.
You will stand out to YOUR audience and tribe when you are beign 100% true to who you are and allowing that to show itself in your business.
If you're silly? Share that. Be goofy in your content. Are you hella introverted? Share that. Write out how it impacts you and/or your business in your captions and tell stories. Utilize who you are and watch those who would be the best fit come in the boat loads!
Synopsis
Basically, create good content, utilize what's trending, engage properly, and be your MF self.
If you're interested in a social media audit, be sure to reach out asap!
If you read all this and think a social media manager would be necessary to accomplish all of this, click here and book a discovery call with me and let's see if CherishingfloMedia would be a good fit for you!
Comment below what in this post you found most helpful.