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How To Build A Social Media Management Agency in 2024

So, I started building my brand and social media business in 2018. It started as a one woman show with 5AM mornings to 11pm nights (no, I would not recommend) and it wasn't until 2020 that I decided to give it my all and start hiring a team.

Since then, I have learned a LOT and have made a ridiculous amount of mistakes. So, I decided that I'll try expressing to you guys how I would advise you go about building your very own social media management agency in 2023.

Listen up, sis, because we're about to sprinkle some serious "I fucked this up before I got it right" wisdom on this journey. Let's get that dream off the ground and soaring high! 🚀✨


Start with yourself and your passion

One huge mistake I made in the beginning was not focusing on MY area of expertise and what part of the social media world I enjoyed. I copied other "successful" social media management brands and ended up with clients I disliked and couldn't do a good job for. Find that niche within social media that makes your heart race – whether it's crafting killer content, connecting with communities, or designing eye-catching visuals. Your passion will fuel your agency's foundation. For me it was working with women, primarily black, who were trying to build and grow something themselves.

Master Your Craft

Education is the golden ticket, sis! Dive into the latest trends, tools, and strategies in the social media realm. From viral reels to algorithm hacks, stay ahead of the game. Invest in courses, attend webinars, and soak up knowledge like the queen of learning you are. When I started actually trying to increase my knowledge I found I had skills that I hadn't event tapped into that made my social media marketing skills UNRIVALED.

Define Your Brand

Your agency is an extension of you, darling. Define your brand's voice, values, and unique selling points. Show potential clients what makes you stand out in the crowd – whether it's your vibrant energy, killer creativity, or unshakable commitment to excellence. For me, I wanted it to be how personal I was. I didn't "over professionalize" my brand to make it clear that I am a regular "chicken with my head cut off" business woman who just so happen to figure out how to make this shit work for me and I wanna do that for others.

Build Your Online Presence

Time to shine, girl! Set up your agency's website and social media profiles. Make sure they reflect your brand's essence and showcase your expertise. Share valuable tips, case studies, and success stories that prove you're the real deal.

Network (Not my fave)

Sisterhood is powerful, especially in the business world. Connect with fellow entrepreneurs, influencers, and potential clients. Attend virtual events, join industry groups, and don't be shy about sliding into those DMs for meaningful conversations.

Showcase Your Magic

Show, don't just tell, sis. Curate your social media profiles to showcase your expertise. Share engaging content that demonstrates your skills – from captivating captions to stunning graphics. Let your work speak volumes about what you bring to the table.

Create Irresistible Packages

Craft service packages that make your clients' hearts race. Whether it's managing social accounts, running ad campaigns, or providing in-depth analytics, offer a range of options that cater to different needs. Your packages should be as unique as your crown. Package your target audiences exact need!

Testimonials and Trust

Reviews are your crowning glory, my loves. Collect testimonials from satisfied clients who have witnessed your magic firsthand. Showcase these on your website and social media platforms to build trust and credibility. I would advise trying to keep long term clients and take note of their praise when they give it to you and showcase that for people to see! Long term clients are the best!

Hustle babes

Building an agency takes dedication, determination, prayer, and manifestation. Stay consistent in your efforts, even when the going gets tough. And to be transparent... it WILL get tough. I've had days of tears, but remember, every challenge you conquer brings you one step closer to your throne.

Evolve and Elevate

The world of social media is ever evolving, and so are you. Keep refining your skills, adapting to trends, and embracing change. As you grow, your agency will too. Embrace the journey, my queens, and always reach for the stars.

And there you have it – a regal roadmap to building your own social media management agency in 2023. Remember, your dreams are worth the hustle, and you've got a tribe of queens cheering you on every step of the way.

Wanna learn more? Subscribe to my YouTube Channel!


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