I get this question quite often, and recently it has become more apparent to me how few people realize just how IMPACTFUL Twitter actually is.
Short answer? HELL YEAH.
In fact, the majority of my leads for my blog, social media management business, and YouTube Channel come from Twitter!
Twitter is about connection. It is about conversation and it differs from other platforms because the visual aspect is not an issue.
A. Twitter is more about words than pictures. So, you can post value utilizing words and grow a real community.
B. Twitter is about community. Community building is the true pathway to long-term success. Twitter has a community for every niche you can think of from crochet to porn, to cryptocurrency. You can be an influencer with any niche, a beauty blogger, anything and there is an audience to be found on Twitter.
C. You don't have to worry about "over-promoting" yourself on Twitter. First of all, a tweet's lifespan averages 19 minutes on Twitter. This means you can tweet something every 20 minutes and it will not be too much for Twitter. You can create threads, sharing your expertise and why you THAT GUY/GIRL in a certain niche as many times throughout the day as you want (of course don't repeat word for word cause that screams unoriginal and nothing to say)
D. Twitter isn't super professional and aesthetics don't matter. Because Twitter is not a space for pictures (although you can utilize them), you don't have to worry about quality meaning "business-y". Personality is what attracts on Twitter so you can literally be your most raw self while sharing value and Twitter will eat it up!
So, how do you use Twitter for business?
Connect with others
As I said, Twitter is all about community and connection. Getting on Twitter and just simply engaging with and talking to 100 people a day can create so many connections you won't believe the leads!
Tweet all the time
You read about that lifespan, right? TWEET. Tweet about any and everything related to your niche. Tweet like you're having a conversation with a friend and sharing tea.
Give hella info
Sharing your knowledge and breaking it down using threads and in conversations (spaces, community groups, etc.) are some of the best ways to solidify your expertise and find potential clients/customers/supporters that will value you and everything that you do!
Promote TF outta yourself
If you aren't posting links every day, you are not getting full use of this platform. Value + Promotion + conversation is the magical recipe with most platforms. Twitter is no different.
THINGS NOT TO DO ON TWITTER
You know if I mention how to grow, I will mention the things that are likely to stunt your growth. I see these things often on Twitter and it 1. irks me, but 2. isn't a good way to truly grow your business or brand online.
Begging for sales
All that "Can I please get one more sale today to reach my quota?" and "Aiming for two more sales, who wants to buy?" is whack, played out, and a turn-off to the average consumer. Other small business owners who don't see the flaw in it may buy to support, but your target audience? Yeah, no they don't wanna hear that. They wanna know WHY they should buy, and the reason they do buy will NEVER be just to give you some money.
Focusing more on followers than engagement
People do this on every platform and it is a waste of time. If you are more focused on how many followers you have than how many of those followers care about what you have to offer... you're doing it wrong, homie. You want to have followers who love you and what you do. I told you how I have most of my leads for everything from Twitter, right? Well if you're coming from my influencer page, you'll see I have 29K so you may be like "easy for you to say" BUT my business page has what... 3k? And that's a recent occurrence and is my biggest lead source for social media management clients. You cannot CONVINCE me Twitter is not top tier!
Joining follow threads
Let me tell you why this makes no sense. You are joining a thread of other people who just want more followers. What does that mean? None of those people who follow you care about you, what you do, or what your brand is about as long as you feed their vanity metrics. This means your following is filled with everything but what you need, your target audience. It also means your timeline is filled with people who have nothing to do with you or your brand and is pointless follows, making engagement and networking a lot more difficult. Just don't do it to yourself.
Twitter has become such a huge focus now that I am now offering Twitter-specific packages!
We are now going to be offering tweet writing services for businesses for 50, 100, and 200 tweets ($1 per tweet). And Twitter will have its own engagement package, engaging with 100 people a day!
If this is something you're interested in, book a discovery call today, and let's see if we're a match made in heaven!
Tell me: Have you been utilizing Twitter for your business?